LOW-COST PROMOTION & MARKETING IDEAS at 2008-09-06 11:55:23 Promotion and advertising can be a heavy expense, especially for a new business that wants to make itself known in a community. A home-based business, however, more often than not, has a very limited budget when it comes to advertising. The home business owner needs to make the public aware of his or her product or service at the lowest possible cost.
There are many ways...:
* A pet breeder in a large city was struggling for several years-until he came up with a novel idea. He started
giving away customized \"birth certificates\" for the pets he sold. Almost immediately, his sales rose more than 10 percent.
* The owner of a new home cleaning service was trying to attract clients. She couldn\'t afford much advertising, so she began offering \"home cleaning seminars\" to civic groups. After two months of seminars, she was swamped with inquiries and clients.
Promotion often makes the crucial difference between business success and failure. Customers or clients must know abo
